Our clients often ask us what the difference is between a television and a digital signage or narrowcasting screen. They look alike, and for professional use there’s a world of difference between the two.
📺 Televisions are made for entertainment. Think of watching your favourite series or films at home. They’re easy to use, have built-in speakers and tuners, and they’re perfect for short periods of use.
But what if you need a screen that can stay on day and night, is easy to see in a bright space and can show content flexibly? Then you need digital signage.
💡 Digital signage is designed specifically for business communication. These screens are much brighter than ordinary TVs (5 to 8 times, depending on the type), so they’re easy to see in brightly lit spaces or even outdoors. They can run 24/7 without losing quality, and with special software you can manage, schedule and change content remotely. Think of changing adverts, company information or interactive presentations.
🛡️ Our digital signage screens also have an anti-reflective coating, which cuts down annoying glare and reflections. That keeps them easy to read, even in bright light or direct sunlight.
🖥️ Did you know you can combine four screens, for example, into one big screen? A video wall set-up like this gives you one large, striking picture, ideal for trade fairs or lobbies where you want maximum impact. Your message comes across stronger and stands out more.
🔌 Flexibility and connectivity are another big difference. A TV is often limited to HDMI or USB. Digital signage screens support all kinds of connections and links with other systems, so they slot right into your communication set-up.
💰 And yes, the investment is different. A TV costs less to buy and is built for light use. Digital signage screens cost more, last longer and save you money in the long run, because you get fewer faults and replacements.
In short:
✨ Television = simple, entertainment, short use
✨ Digital signage = professional, durable, 24/7 use, flexible content management
At Massive Pro AV we rent out professional digital signage screens in 55″, 65″ and 75″. Perfect for events, trade fairs or temporary campaigns.
We can also supply and install these screens in shops, bars and restaurants, offices and lobbies, so your business always makes a strong, professional impression.
Want to know what digital signage can do for your organisation? Get in touch with us, we’re happy to advise you.
Frequently asked questions
Can I use a normal TV as a digital signage screen?
A TV is built for home use and short viewing sessions. For a screen that’s on all day in a bright space, we recommend a professional digital signage screen, which lasts longer and stays readable.
How much brighter is a digital signage screen than a TV?
Depending on the type, digital signage screens are 5 to 8 times brighter than an ordinary TV. That keeps them easy to see in brightly lit spaces and even outdoors.
Can digital signage screens run 24/7?
Yes. They’re built to run day and night without losing quality, and you can manage and schedule the content remotely with software.
Which digital signage screen sizes can I rent?
We rent out professional digital signage screens in 55″, 65″ and 75″. We can also supply and install them permanently in shops, hospitality venues, offices and lobbies.
Can I combine several screens into one video wall?
Yes. You can combine four screens, for example, into one large picture. That works well at trade fairs and in lobbies.
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